Your turnkey, studio-ready, programming system
for adults with prior dance training

Designed for seamless deployment inside your facility

Millions of adult, former dancers are on the sidelines - unrecognized and underserved by the dance and fitness industries.
We turn your existing studio space into a structured, identity-driven program that fills classes and keeps them coming back

 

 

 

 

 

 

 

 

 

CAPTURE AN ENTIRELY NEW DEMOGRAPHIC
USING OUR SYSTEM AND YOUR ON-PREMISES STUDIO
WITH OUR VIRTUALLY-LED PROGRAM OF CLASSES

BECOME THE PLACE THAT...

BECOME THE PLACE THAT...

FILLS THE GAP

30M+ teenagers trained in dance between 1980-2020. Now, as adults, they struggle to find classes

BLOWS THEIR MINDS

Our virtual instruction "studio-in-a-box"  system for adult, former dancers is their safe path back to dance

IS THE SANCTUARY

Offer these former dancers our return-to-dance program and gain an entirely new cohort of loyal club members!

 The hidden demographic that health clubs have overlooked

Former classical ballet, jazz, and contemporary dancers are in every zip code!
As adults, they're hard-working professionals, parents, and loyal fitness consumers, but they
have completely disengaged from standard programming because nothing speaks to their identity or skill level. 

The Dancer's Workout®

is the name of the classes you would add
to your schedule to attract dancers to your club

The Dancer's Workout® 
Virtual Studio System

is our "studio-in-a-box" return-to-dance system
you would license to serve your new club members

 

 

 

 

 

 

 

 

 

 

 

 

What you'll get

Identity-driven loyalty

Former dancers don't attend class casually. When they find a place that honors their classical ballet, jazz, and contemporary dance training, they come back consistently - and tell their friends

Member acquisition edge

Dancers will join if you offer The Dancer's Workout®. You're not necessarily converting existing members, you're capturing a whole new demographic that your competitors cannot attract

Repeat-to-mastery asset

By design, we offer a repeat-to-mastery model, consistent with traditional dance pedagogy. Dancers return to repeat and perfect the same masterclass throughout each 4-week cycle

Zero instructor overhead

Classes are delivered virtually in your existing studio by a renown dance fitness instructor. Live class instruction is not required. No new staff needed. Just your studio, a screen, and a scheduling spot 

selected

 

The TDW Virtual Studio System is not just a class offering, it's an entire system

A Gradual Journey

The Dancer's Workout® is engineered for member progression - from their first  class in perhaps a decade to confident repeat practice

Experienced Insight

Each component removes barriers
that former dancers fear and improves
their return-to-dance experience

GYM AND FITNESS FACILITIES
 FREQUENTLY ASKED QUESTIONS (FAQs)

 

 

 

 

 

The Dancer's Workout®

is your business-to-consumer (B2C) program

The Dancer's Workout® 
Virtual Studio System

is our business-to-business (B2B) product