GIVE ADULT DANCERS A NEW REASON TO CHOOSE YOUR STUDIO
MOVE YOUR ADULT CLASS ATTENDANCE
FROM LACKLUSTER TO BLOCKBUSTER
FILL THE GAP
Launch an electrifying adult dance fitness program that is exclusively designed for current and former ballet, jazz, and contemporary dancers
BUILD YOUR TRIBE
Learn best practices for building and retaining a vibrant and self-sustaining community of paraprofessional adult dancers at your studio
BECOME THE GO-TO STUDIO
Get the leadership skills, business strategies, social media campaigns, and choreography needed to catapult your adult dance business to the next level
IT ALL STARTS WITH THE CLASSES
Imagine your studio offering the type of dance fitness classes that hundreds of adult dancers are clamoring to find... with choreography that was exclusively designed for paraprofessional ballet, jazz, and contemporary dancers!
We're talking about class choreography that is loved by adult dancers, aged 24-50+ who trained in ballet when younger and who, as adults, are not beginners and not pros, but who simply love to dance as a daily form of exerciseWANT TO SEE THE INDIVIDUAL COMPONENTS OF THE CLASS? ACCESS OUR TREASURE CHEST HERE!
SPRINKLE IN BEST BUSINESS PRACTICES FOR ADULT DANCERS
Learn the best times and days for adult classes, which types of packages are most successful with adults, and proven best practices for building a vibrant adult dance community!
Add in our proven retention strategies, leadership and business training, and our TDW Secret Sauce, and watch your adult dance business soar!
TOP IT OFF WITH A READY-MADE AD CAMPAIGN
Apply our proven, step-by-step instructions for your social media campaigns (using our sample video clips) and drive adult ballet, jazz, and contemporary dancers straight to your studio doorstep! Our ad campaigns will help inspire both current and former dancers to go right past other studios in order to get to the adult dance fitness classes you offer!
Introducing The Dancer's Workout®
Instructor Certification Course
As fellow dance studio owners, we desperately want to avoid having only a few students show up for classes that we’ve scheduled, paid an instructor to teach, and advertised.
That’s why we’re here for you.
For the past ten years The Dancer’s Workout® (TDW) has been creating unbreakable emotional bonds with our adult students, resulting in fierce loyalty, blockbuster class attendance, and word-of-mouth endorsements that spread like wildfire. Enrollment in The Dancer's Workout® classes has tripled over that of typical adult ballet classes, with demand for classes six days a week!
Why is The Dancer’s Workout® so explosive? Is it the way ballet, jazz, and contemporary dancers become addicted to these classes and its community? Is it the way former dancers feel safe to join these classes and then rediscover their passion and commitment to dance? Is it the game-changing manner in which these classes transform our students physically, emotionally, spiritually, and socially? Yes. Yes. and Yes. All of the above.
With our online TDW Instructor Certification course, you can learn all of the secrets that make adult dancers love these classes so dearly.
HOW CAN I BRING THE DANCER'S WORKOUT® TO MY STUDIO?
Purchase Our Online Course
For less than $300, you will receive access to our online instructor certification course which can enable you to launch The Dancer’s Workout® classes in as little as six weeks! Learn the strategies needed to attract, inspire, and retain hundreds of former ballet dancers who want to start dancing again! We'll help you build a strong community of active and dependable adult dancers!
Select Your Studio's TDW Instructor
You are super busy! This program is designed to be delegated! Pick one of your most trusted ballerinas to become certified to teach The Dancer’s Workout® at your studio through this course. Whether (s)he is an experienced instructor or a highly motivated new instructor, (s)he will learn everything needed to become certified to teach The Dancer’s Workout® at your studio.
Roll Out Your TDW Classes
Both current and former dancers love The Dancer’s Workout®! We’ll provide the ad campaigns and videos you’ll need to drive intermediate-level ballet, jazz, and contemporary dancers through your studio doors! What makes The Dancer’s Workout® unique? Ask any TDW dancer and she’ll tell you it’s a combination of the choreography, the judgment-free culture, and the transformational physical and emotional benefits they receive from these classes. This is what keeps our dancers coming back for more day after day, week after week, month after month, and year after year!
HERE'S WHAT YOU GET WITH THE DANCER'S WORKOUT® INSTRUCTOR CERTIFICATION COURSE
"Thank you for learning about The Dancer's Workout®! It is my pleasure to help you grow your adult business!
For well over a decade now, my team and I have focused exclusively on the adult dance market.
We don't teach children, and we don't teach adult beginners (we're glad others do)! Instead, we focus exclusively on teaching adults with prior ballet training, and we are particularly skilled at finding and welcoming former ballet dancers who want to start dancing again and get back in shape, regardless of how long it has been since they were in the studio.
I was a former dancer myself who took a long break from dance after having trained in classical ballet for four years of High School at the UNC School of the Arts. During my break from dance I focused on my corporate career and on starting my family, which included having three children (including twins!). Fifteen years later I finally started dancing again and got myself back into dancer's shape. The joy of doing so transformed my life to the point that I ultimately left my career as a corporate executive to dance and teach dance full-time. With the support of my husband, family, and hundreds of adult dancers across the country, I ultimately fulfilled my dream of creating an emotionally and physically safe path back to dance for other adult, former dancers like me. During the decade that followed, I choreographed, taught, and filmed 40+ signature one-hour masterclasses for The Dancer's Workout®, and I have been overjoyed and humbled by the program's growth and success.
My dream continues to grow and motivate me to reach the millions of adults who are still seeking a safe and effective way to begin dancing again after having taken ballet and other forms of dance as children and teenagers. My business partner, Sara, helped me design our first in-person Instructor Certification program five years ago. We were thrilled to have UNC School of the Arts dancers and local instructors attend our certification program at that time! Eventually, thanks to Sara's knack for technology, we created our online TDW Instructor Certification program! This fantastic program provides select dance studio owners and dance instructors across the country with the secrets we have discovered throughout our exciting journey of creating and teaching these specialized adult dance fitness masterclasses to hundreds and hundreds of former and current adult ballet, jazz, and contemporary dancers.
The course is extremely well organized, very thorough, and able to be consumed on-the-go via streaming on your device. It will give you all of the tools, business and marketing strategies, and choreography your studio will need to establish your own vibrant adult dance business. We offer it to you as a proven business strategy for helping you make an epic post-pandemic comeback! We know from experience that former dancers who decide to start dancing again are an incredibly loyal and dependable demographic - much more so than adult beginners- and we want to show you how to capitalize on this active, loyal, and under-served market.
It would be my pleasure to work with you on this journey."
Founder, The Dancer's Workout®